The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.

And when you realize that you form the events of your life in the same way, you will learn to take hold of your entire consciousness in whatever aspect it shows itself in this life. Through all of this you must realize that you are not powerless. Remember, also, that this life is a dimension of experience and reality even if it is, in contrast, a dream in a higher level of reality in which you have your larger consciousness.

An artists is someone who does something for the first time, something human, something that touches another.

Marketing that works is marketing that people choose to notice.