The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

Consciousness is, among other things, a spontaneous exercise in creativity.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.

It is not virtuous in any way to put yourself down, or to punish yourself, because you do not feel you have lived up to your best behavior at any given time.

An artists is someone who does something for the first time, something human, something that touches another.

In a world of free, everyone can play.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.