The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

People do not buy goods and services. They buy relations, stories and magic.

The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.

The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.

The longer you wait to launch an innovation, the less your effort is worth.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.