Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

I'm not sure there's any number of Facebook likes that can replace a hug.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

It's unlikely that you'll create something scarce without doing something risky to get there.

Alas, there isn't a pain-free way to achieve your goals.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.