It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.
SethIf you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.
SethThe people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.
SethWhen you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
Seth