You get what you concentrate upon. There is no other main rule.

If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too.

When you see the world as it is, but insist on making it more like it could be, you matter.

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

Now: For those of you who are lazy I can offer no hope: death will not bring you an eternal resting place. You may rest, if this is your wish, for a while. Not only must you use your abilities after death, however, but you must face up to yourself for those that you did not use during your previous existence.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.