A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer together. It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else. Often, remarkable work is personal too, but personal might just be enough for today.
SethAnyone who takes responsibility for getting something done is welcome to ask for the authority to do it.
SethI don't care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you're not back here again tomorrow.
SethThe real problem when working with a consultant, a therapist or a coach isnโt that we donโt know what to do. The real problem is that we donโt want to change our mind.
SethIf you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, youโll navigate the world with more bliss and effectiveness. And make better decisions, too.
SethMarketing by interrupting people isnโt cost-effective anymore. You canโt afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
Seth