Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.
Seth GodinIf we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
Seth GodinTraditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.
Seth Godin