You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

Products that are remarkable get talked about.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.