I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

The big win is when you refuse to settle for average or mediocre.

People are not afraid of failure, they're afraid of blame.

I think that any time reality doesn't match your expectations, it means that marketing was involved.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

You can't shrink your way to greatness!