The problem with the race to the bottom is that you might win
Competent people are the most resistant to change
Your success is no longer about your ability to do what you are told, and do it well.
No niche is too small if it's yours.
I'm not a psychopath-I'm wearing a tie!
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.