If I fail more than you do, I win.

The way you feel about giving money to good causes has a lot to do with the way you feel about money.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.