If I fail more than you do, I win.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

If you measure it, it will improve.

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

Surprise and differentiation have far more impact than noise does.

Everyone picks the best one when given a choice.