What you do for a living is not be creative, what you do for a living is ship.
Everyone picks the best one when given a choice.
Average feels safe but it's not. It's invisible.
Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
Authenticy in marketing is telling a story people want to hear.
The best way to be missed when you're gone is to stand for something when you're here.