Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.

Anything worth achieving in life has a dip

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

As soon as you are willing to say 'it's not for you', you're freed up to make art.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

If you try to delight the undelightable, you've made yourself miserable for no reason.