If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth GodinPositive thinking doesn't guarantee results, all it offers is something better than negative thinking.
Seth GodinThe only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
Seth GodinArt is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
Seth Godin