If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Too often, we don't give people the opportunity to fill in the blanks.

Not adding value is the same as taking it away.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

Your success is no longer about your ability to do what you are told, and do it well.