If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.

Content marketing is the only marketing left

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.