A brand that stands for what all brands stand for stands for nothing much.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

There's no map for being an artist.

The real power of tribes has nothing to do with the Internet and everything to do with people.

The challenge with being an initiator of projects is that you are never, ever done.

The best experiences and the biggest ideas don't fit into a category. They change it.