Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

The reason social media is so difficult for most organizations: It’s a process, not an event.

Whining isn't a scalable solution.

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?