Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

The market and the consumer and idea trump the system.

If it scares you, it might be a good thing to try.

If you are wiling to do something that might not work, you are closer to being an artist.

Reject the tyranny of picked. Pick yourself.

Making promises and keeping them is a great way to build a brand.