Successful people are successful for one simple reason: they think about failure differently.
Seth GodinI'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An amorphous organization with no transparency, unclear lines of responsibility, huge amounts of politics and a great deal of unearned power.
Seth GodinSolving problemsโactually solving them, not just claiming you doโsolving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
Seth GodinThe goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth Godin