If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

Products that are remarkable get talked about.

The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

The application process changes the list of who applies. Your applicants reflect your methods.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

You can't have good ideas unless you're willing to generate a lot of bad ones.