If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

Permission marketing is marketing without interruptions.