In nearly every case, trying to lead everyone results in leading no one in particular.
People are not afraid of failure, they're afraid of blame.
Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
Leading is a skill, not a gift. You're not born with it, you learn how.
We don't become mediocre all at once, and we rarely do it on purpose.
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.