Networking that matters is helping people achieve their goals.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

One key to learning and success is the willingness to try something new, and feel momentarily incompetent.

Deadlines have a lousy name. Call them live-lines instead. That´t what they are.