The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.

There's no shortage of remarkable ideas, what's missing is the will to execute them.

Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

We notice what we choose to notice.

If you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.