Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.

Following the well-lit path, offers little in the way of magic.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.