A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.

What people want is the extra, the emotional bonus they get when they buy something they love.

What people are afraid of isn't failure. It's blame. Criticism.

Busy does not equal important. Measured doesn't mean mattered.

If you want to dig a big hole, you need to stay in one place.