Giving people what they want isn't always what they want.
If you're remarkable it's likely that some people won't like you.
By definition, remarkable things get remarked upon
Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
I feel like I'm treating people as I'd like to be treated.