There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.

If the game is designed for you to lose, don't play that game. Play a different one.

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

Earn trust, earn trust, earn trust. Then you can worry about the rest.

We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.