There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

The tiny cost of failure...is dwarfed by the huge cost of not trying.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Just imagine how much you'd get done if you stopped actively sabotaging your own work.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

The best way to be missed when you're gone is to stand for something when you're here.