If you can't sell to 1 in 1000, why market to a million?

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

The one path that never works is the most common one: doing nothing at all.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.

The people who are the best in the world specialize at getting really good at the questions they don't know.

Defending mediocrity is exhausting.