Just because the tide is out, doesn't mean there is less water in the ocean.
The best marketing strategy is to destroy your industry before your competition does.
We don't become mediocre all at once, and we rarely do it on purpose.
A one-hit wonder is a legend who stopped early.
You gain converts by winning at something the existing provider didn't think was so important.
You don't have to settle. It's a choice you get to make every day.