What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.

It might be bold to put your work into the world unadorned, but it's probably ineffective.

Finding new ways, more clever ways to interrupt people doesn't work.

You gain converts by winning at something the existing provider didn't think was so important.

Giving people what they want isn't always what they want.

Change almost never fails because it's too early. It almost always fails because it's too late.

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.