The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
Seth GodinThe universal truth is beyond question-the only people who excel are those who have decided to do so.
Seth GodinWhen we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth Godin