By my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work.

The cost of being wrong is less than the cost of doing nothing.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.

People are not afraid of failure, they're afraid of blame.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

I hope I'm better looking than Yoda, but - I'm really interested in people who have something to say, a change they want to make and can't figure out why they can't make it spread.