Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

There's no shortage of great ideas. There's a shortage of execution.

Marketing is no longer about the stuff that you male, but about the stories you tell.

The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes

We don't need more stuff, we need more humanity.