Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.

As you've probably discovered, great work makes us uncomfortable.

The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.