Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

The goal is to be on the hook, not to let someone else do the scary parts.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Many Things That Are True Are True Because You Believe Them.

My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.

Art is a personal act of courage, something one human does that creates change in another.