Art is what we're doing when we do our best work.
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
Great marketers don't make stuff. They make meaning.
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.