Choose your customers, choose your future.
The first rule of doing work that matters: Go to work on a regular basis.
Networking that matters is helping people achieve their goals.
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Just because something is easy to measure doesn't mean it's important.