The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.

Your success is no longer about your ability to do what you are told, and do it well.

Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.

The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.