Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

Competent people are the most resistant to change

What people want is the extra, the emotional bonus they get when they buy something they love.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

The way you feel about giving money to good causes has a lot to do with the way you feel about money.

Shame must be accepted to be effective.