The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Learning is not done to you, it is something you choose to do.

The application process changes the list of who applies. Your applicants reflect your methods.

Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.

Just start. Start now. Fail often. Enjoy the ride.