Marketing is no longer about the stuff that you male, but about the stories you tell.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

I'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An amorphous organization with no transparency, unclear lines of responsibility, huge amounts of politics and a great deal of unearned power.

The cost of being wrong is less than the cost of doing nothing.

Reject the tyranny of picked. Pick yourself.

We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

Too often, we don't give people the opportunity to fill in the blanks.