In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.
As soon as we associate reading with a test, we've missed the point.
Someone can always do your job a little better or faster or cheaper than you can.
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
It's clearly more fun to make the rules than to follow them.
Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?