Marketing is no longer about the stuff that you male, but about the stories you tell.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

A big part of doing your work is defending your time and your attention so you can do your work.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Figure out the people part and the technology gets a whole lot simpler.

It's never too late to start heading in the right direction.

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?