Marketing is no longer about the stuff that you male, but about the stories you tell.

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.

If you're not upsetting anyone, you're not changing the status quo.

One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.