Marketing is no longer about the stuff that you male, but about the stories you tell.

The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).

What if getting bigger isn't the point? What if you merely got better?

The rest of the world isn't nearly as important as the few who are here.

Mass marketing means appealing to the masses which means appealing to the average.