If you use your money to create exceptional products and services, you won't need to spend it on advertising.
Everyone is not your customer.
Go ahead, fail. Try to avoid mistakes, though.
Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.
I've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work.
Incrementalism ceases to be a good strategy when there's a cliff on the route.