Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

The reason they want you to fit in... is that once you do, then they can ignore you.

If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

We notice what we choose to notice.

The way to get unstuck is to start down the wrong path, right now.