Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

Remarkable visions and genuine insights are always met with resistance.

You don't win an Olympic gold medal with a few weeks of intensive training.

Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

The only way to consistently grow in B2B is to be better than very good.