In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

Your best customers are worth far more than your average customers.

If you don't get it built, the work doesn't matter.

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.