If it scares you, it might be a good thing to try.
Catering to the passionate is exactly what you should do.
Mass marketing means appealing to the masses which means appealing to the average.
One way to sell a consumer something in the future is simply to get his or her permission in advance.
You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.