In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

Tell your lizard (brain) to shut up.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?

In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message