Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Successful people are successful for one simple reason: they think about failure differently.

Art...is the intentional act of using your humanity to create a change in another person...Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people.

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

Great marketers don't make stuff. They make meaning.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

Here's the thing: The book that will most change your life is the book you write.