The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
Seth GodinDo you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
Seth GodinThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
Seth GodinNo, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
Seth Godin