Content marketing is the only marketing left

Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).

Care. Care more than you need to, more often than expected, more completely than the other guy.

The combination of passion and art is what makes someone a linchpin.

It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

One way to sell a consumer something in the future is simply to get his or her permission in advance.