I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.

All Marketers are liars tell stories.

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.