You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

If you have no wish, how can it possibly come true?

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Marketing begins before the product is launched.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

You don't need a new plan for next year. You need a commitment.