The first step toward becoming extraordinary is, of course, to stop being ordinary.
Mass attention is almost unattainable and it's not clear that you want it.
Piracy is not the problem, obscurity is.
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
As long as you want to please everyone, you won't please anyone.