You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Making promises and keeping them is a great way to build a brand.

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.

Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.