Facts are irrelevant. What matters is what the consumer believes.

People watch what you do more than listen to what you say.

The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?

The opposite of coherent is interesting.

Don't wait to be picked. Pick yourself.