When you put your ideas in the world, then, and only then, do you know if they're real.
What I mean by art is the human act of doing something that connects us to someone else
The instinct to produce great work doesn't require a fancy notebook.
The tiny cost of failure...is dwarfed by the huge cost of not trying.
Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important