What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

It will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.

If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.

Mass attention is almost unattainable and it's not clear that you want it.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.