Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
Seth GodinMost people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
Seth GodinI'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An amorphous organization with no transparency, unclear lines of responsibility, huge amounts of politics and a great deal of unearned power.
Seth GodinYou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth Godin