In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Seth GodinYou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth GodinThe problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
Seth Godin