Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
Seth GodinAs the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
Seth Godin