Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.
The best marketing strategy is to destroy your industry before your competition does.
Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
Are you copying others? People won't pay extra for that. You won't be followed for that.
Ideas in secret die. They need light and air or they starve to death.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.