The opposite of coherent is interesting.
Permission marketing is marketing without interruptions.
If you can't sell to 1 in 1000, why market to a million?
In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.
Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.
A brand that stands for what all brands stand for stands for nothing much.