At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
You don't win an Olympic gold medal with a few weeks of intensive training.
Human nature is to need a map. If youโre brave enough to draw one, people will follow.
Deadlines have a lousy name. Call them live-lines instead. Thatยดt what they are.
Communication is the transfer of emotion.
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.