You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
Seth GodinBy my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work.
Seth GodinThe essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Seth GodinIf you work in an urgent-only culture, the only solution is to make the right things urgent.
Seth Godin