Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Skepticism doesn't help you hear.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.