Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.

When the room brightens when you walk in, you matter.

Don't create for the masses. Create for the people who are your kind of weird.

There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.