Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

You gain converts by winning at something the existing provider didn't think was so important.

Speak up. Not just tomorrow, but every day.

If it scares you, it might be a good thing to try.

Remarkable work often comes from making choices when everyone else feels as though there is no choice.

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.