If failure is not an option, then neither is success.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.

If you can’t state your position in eight words, you don’t have a position.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

It takes confidence and guts to intentionally create tension.

The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!