If failure is not an option, then neither is success.

Following instructions is overrated.

A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.