I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

A dialogue leads to connection, which leads to trust which leads to engagement

The person who fails the most wins.

The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

You cannot buy your way to share of voice today; you cannot buy attention anymore.