I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Seth GodinWeโve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now itโs your turn to stand up and stand out.
Seth GodinTurn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
Seth GodinNot changing your strategy merely because you're used to the one you have now is a lousy strategy.
Seth GodinRemarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
Seth Godin