I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

Good marketers measure.

Dig your well before you're thirsty.

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

The question is not Will you succeed? but rather, Will you matter?

I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.