I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Seth GodinIn a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Seth GodinNothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
Seth Godin