When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Whining isn't a scalable solution.

When you are trusted because you care, it's quite likely the revenue will take care of itself